Article 7411

Title of the article

CORPORATE CULTURE AS A UNIVERSITY’S IMAGE BASIS  

Authors

Prokhorov Andrey Vasilyevich, Candidate of philological sciences, associate professor, head of sub-department
of advertisement, Tambov State University named after G. R. Derzhavin, proh_and@rambler.ru 

Index UDK

008+378.1 

Abstract

The article reads about the connection between a university image and its corporate culture. Formation of a competitive university image becomes possible on the basis of highly developed corporate culture. 

Key words

university, values, corporate culture, academic culture, image.

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Дата создания: 25.10.2014 09:07
Дата обновления: 27.10.2014 16:25